Big Tree Project

This was a branding project undertaken as part of my graphic design course. Sadly, the shop is imaginary. The logo was the starting point, its design incorporates knitting stitch shapes as leaves of the tree, a muted natural palette with a touch of zest, and a mottled texture and offset layout to suggest a handmade aesthetic. The project built on the logo by applying it to a range of stationery, bags, tags and pattern leaflets.

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